Would you even know if I was lying?

This represents a fundamental problem of profit-driven health insurance.

I found a website that provides reviews on health insurance, (and all other kinds of insurance) and I found out that my insurance provider had many more unsatisfied customers than average. I also went to my state's Department of Insurance website and found out that it had three times as many legitimate complaint filings than average! And I've been with my insurance provider for 16 months! I'm definitely changing now.

Do you know how your health insurance provider stacks up? I'd bet you probably don't.

The health insurance market is inherently dysfunctional. Normally, in a good, efficient, free market, there is an "invisible hand" at work because the consumers can vote with their money. The problem with health insurance is that you don't get a chance to test the true quality of your health insurance until it's really dire, and usually near the end of your life.

I bet most of your co-workers don't know the quality of their health insurance. I bet a huge percentage don't even know who their provider is. Do you even trust that your company would find the best provider? Did you participate at all in the selection process?

I think corporate-sponsored health insurance has been one of the biggest market hacks by the insurance industry. Most people couldn't tell you from memory how much of their paycheck goes to pay for insurance.

I think the biggest challenge for healthcare reform in the US comes from the Lake Wobegon effect. On the radio, Rasmussen mentioned that while most Americans know something is wrong with healthcare in the US, 70% of Americans are happy with their healthcare. In other words, an above-average number of Americans think their healthcare is above average.

We need to convince Americans that their healthcare probably stinks, and that they just don't know it yet because they haven't had it really rough. They haven't had to take their insurance company to court.