Technology issues seem to help sway independents. For example, when Obama delivered a great talk at Google, a few of my entrepreneur fence-sitters started evincing positive feelings toward him. Likewise, here's a easy snippet that can lay things out about the technological inefficiencies of profit-driven healthcare:

Technology Review has some thoughts about why the health care industry has been so slow to adopt IT, while quick to embrace high technology in care and diagnosis. Hypothesis: making medical records available for data analysis might expose redundancy, over-testing, and other methods of extracting profits from the fee-for-service model. My take is that it might also make it much easier to gather and evaluate quality of care information. That would be chum in the water for malpractice suits.