Law 13 of the 48 Laws of Power states: When Asking for Help, Appeal to People's Self-Interest, Never to their Mercy or Gratitude. This is why it's important to emphasize how quality-of-care in America has so much room to grow under healthcare reform. Here's a little snippet about quality-of-care in Canada vs. the US:

On most measures of patient-reported physician quality, Canada comes out slightly ahead of the U.S. The Commonwealth Fund report shows somewhat fewer reported physician errors, lab errors, medication errors and duplicate tests north of the border, and Canadians report more satisfaction with their doctors.